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ThanksGiving

Gratitude represents a work and life philosophy and great wisdom. It advocates that we should treat our clients, partners, and even everybody and everything around us with gratitude and fill our hearts with active love and awe.

Altruism

"Creating value for clients is where all activities start." By altruism, we emphasize standing in the shoes of the stakeholders such as clients, partners and colleagues, and we encourage behaviors of realizing our own value and gaining respect by creating value for others. Altruism is a great, unselfish love, a way of forging one’s own attainment by helping others succeed.

Responsibility

It is an undertaking, an attitude, and even an act to pursue achievements. As the cultural root of an enterprise, responsibility is necessary for everything, no matter how big or small. Where there is stronger responsibility, there is less resource loss, less failure, and greater hope.

Win-win Concept

It advocates that “the enterprise grows and thrives together with clients, employees and society”. Only when focusing on multi-win results for clients, employees, the enterprise and society, can we gain respect and promote social progress, as fusion is the power for a win-win success.

Annually helping one million people improve their wealth and living conditions through the power of finance.

Becoming a typical and respected enterprise in China, and transforming from a successful enterprise into a great one.

Making it possible for every striving employee to realize their dreams in SendKing.

Competency-based employment with priority of performance

Fair competition with long-term incentives

Honesty & pragmatism

Outstanding innovation

Serving society

Simplicity, Happiness

Interaction, Responsibility

《General Keynotes of Outline of Fifth Five-year Development Plan by SendKing》

Compliance

Compliance is the moral baseline of a financial enterprise. SendKing has always dutifully done its part and actively exposed itself to the public and government supervision in the past 21 years of sound operation. We will forever keep compliance as the lifeline of our development to protect our clients as far as practicable.

Innovation

By transforming technologies into competitiveness, we adhere to the philosophy of innovating in products, services, and marketing, to provide more clients with a full series of capital service solutions integrating the management, appreciation, inheritance and education of wealth.

Steadiness

With two decades of development, SendKing has gone through the period of rapid expansion and accumulation and grown increasingly mature and powerful. For the development in the next five years, steadiness will become an important keynote, by which all resources will be used in performance management including client services, product innovation and risk control upgrading, to realize proper selection of, steady investment in, good management over, and rapid withdrawal from projects.

Love and Devotion

Give care, love and devotion to the team and members


Teamwork

There are no perfect individuals, but perfect teams


Solidarity

Solidarity Be integrated with the team


Effective Execution

Show absolute obedience


Team Honor

Be determined to complete tasks. Do not be a drag on the team.


Self-transcendence

No excuses. Act now.


Never Give up

Face every problem until there comes a solution.


Enthusiasm and Happiness

Always perform the best at work.


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